Because fashion always wants to send new signals, it is constantly thirsty on the lookout for new sources of inspiration. Fashion sucks this out of the current art and culture. Increasingly, for example, from the world of computer games, which offers huge creative potential with ever more sophisticated visual aesthetics, fantasies and techniques. Young designers and scientists confirm the trend. Computer games provide strong impulses for the fashion world. This is why some people use fashion write for us site to write articles on fashion for video games.
Fashion designers create clothes based on video games
The first generation of computer game users has grown up and brings the icons of their childhood onto the stage. They include the British fashion designer Giles Deacon, a former creative director at Gucci and Ungaro. He already had “Pac-Man” figures haunted his entire collection at London Fashion Week 2008. He dedicated all clothes and headgear to the point-eating little monster from the popular game. Swedish artist Per Fhager used motifs from the “Final Fantasy” and “Super Mario” games for large-format embroidered tapestries.
The strong visuals of computer games had a strong influence on the socialization of today’s thirty-year-olds. Computer games as a medium are as divergent as film.
Clothing that underlines the character
Anyone who sees the models of the Bulgarian fashion designer duo “Demobaza” believes that they have characters from the game series “Assassin’s Creed” beamed into the future. The urban nomads, wrapped in several layers of cloth by Demo and Tono, embody real cyberpunk in their posture and outfit. “’Demobaza’ takes up less a concrete game than a visual code”. He analyzes the computer game artist Nadia Enis, who teaches illustration at the Berlin “School for Games”.
From their point of view, the interaction between digital games and fashion creates a new form of narrative and the role of clothing. As in the design of games, Demobaza’s clothing supports character. This is rather unusual for the fashion industry. The person, the character, takes a back seat here. But around Demobaza’s models, you can imagine a story, an action, you immediately see a street scene or a bar in front of you. Just like a game artist who focuses more on textures, Demobaza does not work with fabric samples, but with fibres and haptics.