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From Our Blog
Affiliate Marketing in the Video Games Niche : Can Casual Gamers Compete?
The video games industry has achieved massive growth in the last decade, as gamers today include both young and adult generations in varying compositions. The latest estimation is that there are 2.2 billion people who engage in video gaming on a more or less regular basis; of which as many as 1 billion spend money not only on video games but other related products and services. If you’re contemplating on joining affiliate marketing programs focused on video gaming, you don’t have to be cowed by the thought of competing against skilled gamers in this niche. There’s a wide range of products and services with which you can use your talent in creating content for marketing and promotional purposes.
Besides, top level gamers already earn lucratively by live streaming their games at social media sites like YouTube and Twitch. Video games have actually changed in more ways than one, as there are now educational materials developed in gaming formats. Social simulated video games appeal to a broad demographics of players regardless of age and gender. Even better still is that even if you can’t spend a great deal of time to play games, there are affiliate marketing programs that support the promotions of game-related merchandise and services
Examples of Companies Offering Gaming Related Merchandise or Services
Razer – Everyone who is into gaming is familiar with this brand, as it manufacturers all sorts of accessories aimed at enhancing the playing experience of both casual and hardcore players. Razer products are popular as high performance gadgets, from gaming laptops, gaming consoles, keyboards, mouse and gaming chairs all designed to optimize hours spent by gamers in front of gaming equipment or device, by focusing on comfort as key feature.
The company runs its own affiliate marketing program that pays commission on every product purchased by referrals of registered affiliate marketers.
Alienware – This is another company that does not require elaborate introduction especially to video game players. While the Alienware is best known for manufacturing powerful PCs suitable for serious video gamers, it is also one of the firsts to develop gaming laptops that are thin and light enough to bring anywhere. Now if you’re looking to find work as an affiliate marketer of Alienware products, you have to register with Dell, the parent company of Alienware.
Zygor Guides – Video games nowadays are quite challenging. Yet the more challenging and difficult the game, the greater the popularity and demand for such games.
To help sustain players’ interest and fascination for these kinds of games, Zygor Guides offer tutorials to help struggling video game players gain experience. In-game guides enable players to level up and collect gold as quickly and efficiently as possible.
While these are only examples of other aspects that you could explore as potential sources of affiliate marketing income, it would be to your advantage to find out from experts how to use your gaming knowledge in creating effective marketing strategies and content. In Southern California, digital marketing guru Jeff Lerner reviews some of the approaches used by different marketers, and from there provides insights on how they can become successful in the field of affiliate marketing.
Video Games Help People Cope With The Lost Of A Loved One
Video games can be helpful in coping with grief and death. A neuropsychologist explains the process behind it and what games do with us.
There is hardly anything worse than losing a loved one. Singapore funeral services are among the witnesses of this unwanted event, having to deal with death and the loved ones who were left behind. But then the pandemic came a year ago and suddenly relatives had to say goodbye to their loved ones via video chat or, in the worst case, could no longer see them, let alone hug them. But how can you cope with your own grief and loss if you couldn’t say goodbye? For many, the answer is an escape into video games.
Video games help deal with death – thanks to individual approaches
Many gamers turn to games in their grief – not necessarily to suppress the negative emotions, but also to be able to process them through the video games. Indie publishers in particular have already published a large number of games on serious topics such as death, but games from the major developers can also be used to cope with grief. So players look for comfort in Hades, Spiritfarer, Death, and Taxes but also in Stardew Valley, Animal Crossing, or Final Fantasy Online. Some of these games were even nominated for the Game Awards 2020 and won prizes. Recently, fans were shocked that this character was originally supposed to become the protagonist in Hades.
The fact that gamers are turning to video games has increased during the pandemic, but nothing new overall – at least says neuropsychologist Roy Sugarman. Because video games can deliver exactly what mourners are looking for in such situations. Grief is by no means the same for everyone, but an individual process that games can support. For example, some might just want to distract themselves at first and not (yet) deal with their feelings, while others play games such as playing games. B. Spiritfarer says goodbye to the in-game characters and thus may be able to process their own feelings better.
Video games help deal with death – whether it’s World of Warcraft or Spiritfarer
So whether the video games are World of Warcraft, where players have sometimes organized funerals, or games in which players say goodbye with the help of metaphors and characters or cope with the grief, does not matter for the time being. However, more and more developers are dealing with elements of grief and death, such as the aforementioned Spiritfarer, but also Gris, Ori, and the Will of Wisps or Death and Taxes or Hades. Where the former has a stronger reference to death and coping with grief, gamers have also discovered video games that have no direct connection to these topics.
Begin A Video Game Blog With Link Building
Link building can help you enhance your search engine results by launching a video game blog. Blogs are popular among gamers since they provide information about new games, walkthroughs, guides, game reviews, console reviews, and other topics. Furthermore, the online gaming community is quite active, so you have a good chance of getting a large audience.
Make a Plan
Make a strategy and outline your goals before diving into the world of blogging. Making a strategy can assist you in thinking strategically about your blog and the path you want it to go.
Why Do You Want to Blog?
Blogs are created for a number of purposes. For example, earning money, creating a space to express oneself, or establishing a network of like-minded individuals. Making decisions concerning your blog will be easier if you are clear about your motivations.
What Should You Blog About?
A video game blog can cover a wide range of topics. You can dedicate it to a certain video game, give game instructions, gaming news, or a combination of all of the above. However, you should be clear on the material you want to include in your blog in order to establish a consistent following.
Who Is Your Audience?
You must pick who you want to write for as a blogger. You should avoid making the error of attempting to write for everyone’s taste. Having a specific audience in mind makes it much easier to establish a following and inform your content strategy. For a video game blog, for example, you might target young adults who enjoy RPGs.
How Should You Name Your Blog?
The exciting part is coming up with a name for your blog. Your blog’s name should ideally convey the topic of the site. A catchy title makes it easier for visitors to locate your site. However, it is preferable to avoid a generic name because it may cause your site to get lost in the shuffle.
Get a Domain Name
The domain name is essentially the name of your website, and it should be the name of your blog in most cases. It would be preferable if you purchased your own domain name rather than depending on a free hosting service. This will greatly improve the professionalism of your blog and increase its chances of attracting readers.
Link building Plugins
You will need to install a number of plugins. A plugin is a program that assists you with a certain area of your website that may assist you in dominating Google search results. SEO, for example, is one of the most important plugins for a blog. This plugin verifies that your blog’s Search Engine Optimization is functioning properly.
Obtain Web Hosting
If you want to create an online professional blog, you must first join up with a web hosting provider. A web hosting service is a firm that allows you to create a website and will charge you a monthly or annual fee to keep your website up and running. When you first start video game blogging, you should definitely start with the most basic membership plan because you can always increase later. However, web hosting is not expensive, so you may wish to choose a premium plan to fully commit to your blog. A premium plan provides additional features such as a greater capacity to sustain large traffic, more reliability, and dedicated servers.
Design Your Blog
Your blog’s design is critical. The more pleasing it is to the eye, the larger your audience will be. Because there aren’t many elements to offer on your website, a blog might have a minimalist design. However, to make your blog stand out, you should utilize attractive colors, fonts, and a nice layout.